Forget the Cola Wars. Today's hot battleground is beer, as this fascinating Time magazine article makes clear.
I'm no advertising expert, but if you ask me, Anheuser-Busch's latest set of ads -- direct rebuttals to Miller's "President of Beers" and "Lower Carbs" ad campaigns -- are pretty stupid, especially for a company with such a commanding market lead. Don't they know that by directing their money and energy at refuting their competitor's ads, they're only drawing viewers' attention to those ads and making their competitor seem that much more legitimate?
It smells of desperation to me. At least that's better than Budweiser itself, which smells like cat pee to me.
