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"Must-Hear Radio?" We beg to differ, Mr. Littlefield.
We, as a group, are tired of the National Broadcasting Corporation’s insistence on referring to its Tuesday-evening programming as “Must-Hear Radio.” Were it truly a “must-hear,” the company’s programmers — led by Mr. Warren Littlefield — would not insist on alternating between quality radio programs and programs that are clearly subpar.
For example, yesterday evening began with the latest comedic installment of Ross, Monica and Their Friends, in which there was much hilarity involving Ross’s pet simian and Monica’s next-door neighbor, Joey. And an hour later, Vandelay Industries Theater once again tickled our funny bones with the ongoing shenanigans of series star Jerome Seinfeld and his collection of friends, including the deep-voiced Kramer and the squeaky-voiced George.
But does the National Broadcasting Corporation really believe that the show that airs between these two programs is worthy of “Must-Hear Radio” status? I, for one, don’t find Match.com Presents the Jonathan Silverman Variety Half-Hour even remotely listenable. And as for the array of series that follows Mr. Seinfeld’s program, the less said about them, the better.
We hear that this fall, Mr. Littlefield’s network will be following the Ross and Monica show with a new series called — and we are not fabricating this information — Good Morning, South Florida Radio Listeners. Yet this series seems to be a baldly repurposed morning program from Miami, now airing in the evening throughout the land. It doesn’t bode well, as we think you will agree.
It’s certainly enough to make one wish for the days of The Bill Cosby Hour and Budweiser Presents The Bar Where Everyone Knows Your Name.